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As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, and iced tea. A portion of Liquid Death’s proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need
Reporting To: Chief Media Officer
Location: remote USA anywhere
Direct Reports: 1 (Digital Project Manager)
Indirect Reports: 5 contractors (Designer/Developer, Mar tech and Data contractors)
Role Overview:
Like Bruce Wayne and Batman, there are two sides of this role. During the day, you’ll be in command of marketing technology for Liquid Death—ensuring our site is best in class, managing CRM and running fun ad hoc projects like the best way to auction a YETI casket cooler. During another part of your day, you’ll be helping develop purpose built, data-centric digital product worthy of its own startup—more advanced tech than exists elsewhere and a secret competitive advantage of Liquid Death. You’ll have employees, contractors and agencies to support you, but we’re counting on you to lead the team.
As the Marketing Technology Director, you will be an instrumental part of Liquid Death’s Media team in leading all Martech initiatives, managing the brand’s digital platform and driving 1P data and CRM strategy. This role will partner with IT and the Liquid Death brand team to continuously improve LiquidDeath.com, deliver award winning campaigns on brand and in a compliant manner, and act as an architect of important initiatives like conversion programs at retail, and ad hoc campaigns.
Core Responsibility Areas:
- Brand digital experience and ecommerce practice: Front end and Back end (HTML, Shopify) along with compliance
- Own and optimize LiquidDeath.com, ensuring an exceptional, brand building user experience, cutting-edge design, and peak technical performance
- Lead technical product management cycle from business requirements document to sprint and release, leveraging external agencies and developers and ensuring alignment with business objectives and timelines
- Partner with marketing and merchandising teams on digital campaign and merch launches
- Build and Grow 1P Data: CRM growth, Email/SMS Campaign Execution, LifeCycle
- Define and own CRM and retention strategy by managing and optimizing all life cycle flow in Klaviyo and evaluate alternative customer data platforms when needed
- Identify and implement initiatives to grow 1p data including CRM list growth, e-mail/SMS campaign execution and lifecycle management
- Level up and Manage our DAM and Digital Shelf infrastructure
- Build and manage 3P data clean room for media and retail data match
- Support Media Incrementality Practice through building and maintaining scalable data lake
- Build ad hoc brand digital experiences to support unexpected and unique brand experience
Qualification Requirements:
- 5+ years experience in a relatable role managing CRM, 1st Party Data and web development, preferably at a high growth or late stage start up
- Experience managing developers, designers and external agencies
- Strong Experience with CDP and Clean Rooms
- Expertise in Agile/Scrum methodologies
- Mastery of Shopify (Online Store 2.0) and experience with mobile web production (basic HTML/CSS and digital production expertise)
- Deep knowledge of CRM platforms (e.g., Klaviyo, Attentive, Yotpo) and their applications
- Extensive experience in digital production, including native apps, experiential projects, and emerging technologies
- Proficiency with key tools such as project management software, bug tracking systems, analytics platforms (Google Analytics, social media analytics, etc.), UX/CX mapping tools, and Google Workspace
- Strong ability to align technical strategy with broader organizational goals
- Willingness to travel up to 10% as needed
The typical salary range for this position is: $150,000 - $180,000
The actual salary offer will take into account multiple factors including skills, experience, education and location. Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes equity and benefits.
#LI-REMOTE
#LI-EA1
At Liquid Death, we believe that killer benefits make all the difference. That’s why we offer Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA), FSA and Dependent Care FSA, along with Guardian dental and vision coverage. Our UNUM packages include life insurance, AD&D, disability benefits, and employee-paid options like accident, hospitalization, and critical illness coverage. We match 100% of your Empower Retirement contributions up to 4% after just three months and even help crush your student debt while saving for retirement with our Student Loan Retirement Match. Our wellness perks, including Headspace, ClassPass memberships, and a robust EAP, help you keep your soul hydrated, while SNOO Bassinets give your little ones the VIP treatment. Pets are part of the crew too, so we offer Nationwide pet insurance to keep them happy and healthy. Add in 17 paid holidays, Flex PTO, and travel assistance, and you’ve got a benefits lineup as fierce as our mission to declare #DeathToPlastic
Ensure your Liquid Death job offer is legitimate and don't fall victim to fraud! Liquid Death never seeks payment from job applicants and will never request a meeting via Skype. Liquid Death recruiters will only reach out to candidates from an [email protected] email address. For added security, where possible, apply through our company website at www.liquiddeath.com/pages/careers.
Liquid Death Santa Monica, California, USA Office
Santa Monica, CA, United States
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