Repeat

Repeat recently raised our Series A and we are growing! We are a SaaS platform that enables CPG brands to turn one-time buyers into repeat customers. Our Smart Replenishment software learns the unique consumption habits of consumers, then leverages this rich data set to drive repeat sales for CPG brands through a combination of automation, personalized reminders, and a cart purpose-built for replenishment.

We are now being used by over 150 companies in the consumer packaged goods (CPG) market, including brands like By Humankind, Beekeepers Naturals, Vice Reversa, Derma E, Huron, Dr. Squatch, Vegamour, Youth to the People, Osea, Hydrant, Lemon Perfect, and many others. Everyone is a consumer, and when companies understand the value that our software brings to the consumer, they quickly realize that in turn, they will see the value in adopting our software.

The vision for Repeat came about after co-founders Kim Stiefel and Sarah Wissel launched their own direct-to-consumer apparel brand, UNDR. What they found was that getting customers to commit to ongoing purchases was hard. Most consumers don’t like the experience of re-ordering items and having subscriptions on a fixed schedule is equally frustrating. So they decided that instead of forcing consumers to subscribe on a schedule, they would “nudge” customers to re-order during what they determined would would be the perfect window, based on data. After experimenting with personalized reminders for their own brand, Stiefel and Wissel decided to pivot their startup so they could offer this service to any e-commerce CPG company and Repeat was born.