MiCasa Upgrades

Year Founded: 2014

Similar Companies Hiring

Real Estate • Sales • Software
3 Offices
400 Employees
Marketing Tech • Real Estate • Software • PropTech • SEO
5 Offices
417 Employees
Artificial Intelligence • Marketing Tech • Real Estate
2 Offices
450 Employees
MiCasa is a SaaS marketplace for new home upgrades.
 
Upgrades are options - countertops, appliances, flooring, home automation, etc. that are available for purchase in a new home and represent the highest profit margins for home builders. 
 
The challenge is that the home upgrade process is confusing and frustrating for new home buyers - requiring them to visit model homes and drive to far off design centers to try to figure out what upgrades are available. It is no wonder that home buyers tend to know less than 50% of possible upgrades and consistently rank the upgrade process as the worst part of their home buying experience.
 
Using the MiCasa platform, home builders create a buyer focused, user friendly online marketplace to increase their home upgrade sales. Now home buyers are able to discover, be inspired and shop any where and at any time.
 
MiCasa is bringing this sector of the real estate industry into the digital age as Houzz and Zillow did for theirs.