Web Landing Page Designer

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We're Looking For A: Web Landing Page Designer to design and produce landing pages, websites, emails, and other Web marketing campaigns for multiple direct-to-consumer brands and products across multiple ecommerce websites. This role will collaborate with marketing specialists, copywriters, and code engineers to iterate and A/B test visual and interaction design ideas, layouts, and content. The role will be responsible for continually improving the performance of these designed assets across mobile, tablet, and desktop devices as a measure of sales conversion, click-through rates, opt-ins, customer engagement, and other meaningful performance metrics.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:

• Collaborate closely with other designers, digital acquisition marketing specialists, brand managers, and engineers to define visual, interface, and user requirements.
• Produce and design in Figma Web landing pages, emails, banners, and online marketing campaigns.
• Translate UI features and experiences from visual designers and contribute to the implementation process from initial concept through testing and launch.
• Drive creation of new ad creatives both through own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
• Regularly ideate, implement, and measure results of A/B testing for ad creatives and landing pages in order to optimize for brand KPIs.
• Regularly analyze and provide improvements for the customer experience throughout the sales funnel, from day one acquisition to 90-day customer retention.
• Partner with visual designers to explore new approaches to interface and UX challenges, and transform these designs into final Figma prototypes.
• Work with marketing specialists to conduct A/B testing of various design ideas using split-test tools such as Convert.com or other online measurement and testing tools.
• Work in conjunction with the Creative/UX Director to effectively drive conversion rate optimization.
• Develop pages and functionality within the Wordpress/Elementor environment. Recommend and implement usage of other tools for online testing and page building. Coordinate efforts with backend developers and media buyers (both in-house and off-site) to ensure seamless integration of ecommerce functionality.

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Great attitude
• Collaborative spirit
• Openness to giving and receiving feedback
• Outstanding communication skills
• Attention to detail
• Advanced knowledge of Figma (components, design systems)
• Elementor
• Web traffic data and user behavior analysis
• 3 years of Wordpress production, web graphics production and graphic design experience
• 2 years of experience designing interfaces for mobile and desktop.
• Ability to design and prototype UI for mobile-first Websites.
• 2 years of experiencing building and maintaining Wordpress websites with various plugins.
• Experience building web pages in Elementor and other visual web page building tools.
• Basic HTML and CSS skills
• Experience designing high-fidelity graphic assets in Photoshop and Figma.
• Knowledge of Web graphics compression and page optimization
• Experience creating and managing Website design systems and components in Figma
• Basic understanding of JavaScript preferred
• Knowledge of DIVI framework preferred
• Experience with A/B Test, lead capture and landing pages preferred
• Some working experience with Tailwind CSS framework preferred
• UX Design-specific instruction or certification preferred
• High school diploma or equivalent
• Bachelor's degree in art, design or related field preferred

Golden Perks & Benefits:

• Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We've donated over $6.1 million to date.
• We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts, empowering you to invest in your ongoing growth and development.
• Work towards our collective goals and earn up to 2 extra weeks of pay each month, based on the achievement of KPIs.
• Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs, where your hard work is not only valued but also acknowledged and rewarded.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• For those coming into our Woodland Hills, CA office, you'll find a fully stocked kitchen and a free on-site gym.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.

To read more about our Perks & Benefits, click here .
The anticipated salary range for this position is $75,000 - $100,000, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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