Product Marketing Manager

Job Title: Product Marketing Manager
Location: Remote, US
Department: Marketing
Type: Full-Time Exempt
Experience: Career (3-5 Years)
Salary Range: $110,000-$140,000 (+ Bonus, Equity, Benefits)
Core Hours: 9 AM - 1 PM PST / 12 - 4 PM EST

About tvScientific

tvScientific is the first and only CTV advertising platform purpose-built for performance marketers. We leverage massive data and cutting-edge science to automate and optimize TV advertising to drive business outcomes. Our solution combines media buying, optimization, measurement, and attribution in one, efficient platform. Our platform is built by industry leaders with a long history in programmatic advertising, digital media, and ad verification who have now purpose-built a CTV performance platform advertisers can trust to grow their business.

Role Summary

As our Product Marketing Manager – GTM Launches, you’ll take the lead on bringing new features and offerings to market with impact and precision. From shaping how we talk about a release to rallying the teams that make it happen, you’ll own the full go-to-market motion—positioning, messaging, enablement, and everything in between.

Reporting to the Head of Product Marketing, you’ll work across Product, Sales, and Supply to craft compelling product narratives, sharpen our positioning, and ensure every launch is executed smoothly and effectively. Your work will directly influence how our customers understand and adopt what we’re building.

What You'll Do

• Go-To-Market Execution: Own the full release process—from planning to execution. You’ll create strategic GTM plans that align internal teams and drive product adoption. Launches include new platform features, white-glove services, and custom inventory offerings.
• Positioning & Messaging:  Develop clear, differentiated product narratives that highlight tvScientific’s value in the CTV and performance advertising space.
• Content Development: Write and produce launch content including blog posts, enablement decks, one-pagers, and release notes, maintaining consistency across all external and internal channels.
• Product Presence: Manage and maintain our presence on review sites, product pages, solutions pages, and other technical-facing content to ensure clear, consistent positioning.
• Sales & Partner Enablement: Work alongside the Enablement team to support Sales and Growth with the tools they need to succeed, such as messaging guides, training materials, and competitive positioning.
• Customer Insights & Market Research: Partner with PMM (Customer) to gather insights from customers, Sales, and industry trends to continuously refine product messaging and GTM strategy.
• Performance Partnership:  Work with Product to define success metrics for each launch and iterate based on performance data and market feedback.

How We'll Define Success

• GTM strategies are executed effectively and drive strong product adoption
• Messaging is clear, differentiated, and resonates with both customers and internal teams
• Sales teams are well-equipped and confident in selling new features
• Launches are timely, coordinated, and smooth across functions
• Messaging evolves based on insights, improving with each iteration

You’ll Be Successful in This Role if You Have/Are

• 4+ years of experience in product marketing, GTM strategy, or related roles—preferably in adtech, CTV, or digital marketing
• A solid grasp of B2B SaaS go-to-market strategies, especially in high-growth environments
• Demonstrated success launching and scaling new products with clear, compelling messaging
• Experience working cross-functionally with Product, Sales, and Marketing teams
• Strong communication and writing skills with the ability to simplify complex ideas
• A data-driven mindset with experience analyzing performance and refining strategy
• Comfort working in a fast-paced, startup environment with evolving priorities

You May Also Have

• Experience in CTV, adtech, or performance marketing
• A background in media buying or programmatic advertising
• Familiarity with product-led growth (PLG) strategies

Culture and Benefits

At tvScientific we believe people do their best work when they feel challenged and engaged by their day to day responsibilities, when they’re surrounded by smart, hard working people, and when they have a healthy work life balance. Our company culture and benefits package reflects these beliefs.

• Full health, dental, and vision insurance - up to 95% funded by the company for employees.
• Employee stock option program.
• Company-sponsored retirement plan with a matching contribution program through Fidelity Investments.
• 12 annual paid holidays (including 2 flexible days).
• Generous PTO policy (get your work done and take the time you need).
• A remote-first environment that allows employees flexibility to work from most places in the US.

As tvScientists We Are...

• Big Thinkers: We believe in setting audacious goals and envisioning transformative change.
• Radically Transparent: We value transparency in all aspects of our business. We foster a culture of open communication, honesty, and accountability.
• Performance-obsessed: We are passionate about achieving exceptional results. We strive for excellence in everything we do and set high standards for ourselves.
• Data-driven: We embrace the power of data, science, and technology as crucial drivers of our success.
• Trust Builders: We prioritize building and nurturing trust with our stakeholders. We understand that trust is the foundation of successful relationships and business partnerships. Through our actions, integrity, and commitment to delivering on promises.
• Forever Students: Challenge assumptions to look for solutions. We create a safe environment for experiments and risk-taking by our customers and employees.

tvScientific is committed to building an inclusive environment for people of all backgrounds and everyone is encouraged to apply. tvScientific is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.