Senior Product Marketing Manager

The is responsible for leading product commercialization and sales enablement efforts to ensure the successful launch and competitive positioning of GumGum’s products globally. This role is responsible for understanding clients’ needs and communicating our value proposition to prospective and current clients and partners through the go-to-market process.  As the driver of go-to-market efforts, the Senior PMM is a key collaborator in product roadmapping, product ideation, as well as the strategic development and execution of go-to-market materials. This role collaborates with cross-functional teams including, but not limited to Product, Sales, Operations, Product, and Marketing teams, to drive commercial success through data-driven analysis and marketplace intelligence, customer-centric messaging, and creative problem-solving.

Note: GumGum currently operates in a ‘work from home’ virtual environment with sporadic opportunities for in-person business and morale events (health guidelines permitting). There will not be any requirement to go into the office on a daily basis moving forward. 

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• Own and manage global go-to-market (GTM) strategies for all of GumGum’s ad format solutions and related tools, including positioning, product-market fit, sales enablement and executive alignment. 
• Lead cross-functional partners to execute alpha/beta/GA programming to test, learn, and iterate on product launches.
• Partner with Product leaders in defining the product roadmap, optimizing internal processes, and advancing GumGum’s thought leadership within the industry.
• Represent the voice of the customer (VOC) through thoughtful qualitative and quantitative inbound and effectively communicate business and product opportunities to key internal stakeholders.
• Lead workstreams to better understand customers’ jobs-to-be-done/buyer personas for both Product and Sales leadership. 
• Drive market assessments and competitive analysis in order to inform product development strategy and sales enablement initiatives. 
• Drive critical cross-functional decision making with leadership partners by analyzing options based on research and analysis. 

• BA/BS degree preferred or equivalent relevant experience (PM Certification, etc); MBA or advanced degree a plus
• 5+ years of product marketing experience in advertising technology/media 
• Experience building and executing marketing and go-to-market plans and campaigns
• Excellent storyteller; knowledge of how to build a story and produce great content
• Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
• Strong analytical skills and a data-driven mindset
• Superb communication skills, verbal and written, naturally curious, asks great questions
• A highly developed Project Management capability that relies on well executed organization and relies on a strong influencing ability 
• Ability to influence and motivate colleagues across a distributed and cross-functional team setup
• The ability to execute engaging and educational presentations
• Preferred but not required: Experience with Highspot, Quantcast, Salesforce, Looker
• Recognized self-starter, who takes initiative, capable of flourishing in a fast-paced and dynamic environment
• Able to take ownership of projects, work independently and use initiative to find solutions
• Collaborative, innovative and creative
• Agile; Nimble and able to change direction based on the business needs

• Learn about our benefits & perks package at gumgum.com/benefits. If you'd like additional information, your recruiter can share more specifics during the hiring process!