Paid Media Specialist

Silverback Strategies is a performance marketing agency built to help marketers grow and capitalize on change. Ad Age, Inc Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal have recognized Silverback as one of the best places to work.

We hire the best and help them get better. Silverbackers are supported, challenged and inspired by their peers. Regardless of title or tenure, every Silverbacker plays a role in helping our agency get better. This is a place where you can make a difference.

Today, we’re ready to add a new Paid Media Specialist to our team. As a Paid Media Specialist, you’ll support Silverback’s Paid Media Managers and Senior Managers on 2-3 of the agency’s largest & most important clients, playing an integral role in the week-to-week operations and success of those accounts. At the same time, you’ll have the opportunity to manage 1-2 smaller clients yourself so you can continue to grow & develop your client management and paid media strategy skills.

Our ideal Paid Media Specialist candidate is a smart, self-motivated, highly analytical person who already has solid (1-2 years minimum) paid media experience under their belt, and is now looking to further flex their skills on a portfolio of dynamic clients — as well as play a key supporting role on an extremely talented team of performance marketers. Here’s what we expect from our Paid Media Specialist.

What You'll Do

• Support Paid Media Managers and Senior Paid Media Managers on the successful execution of paid media strategies & performance for some of Silverback’s largest and most important clients. (About 2-3 clients)
• Once fully ramped up, independently manage 1-2 smaller accounts as the lead media strategist and client point of contact.
• Help build long-lasting client relationships built on mutual trust, open communication, proactive customer service, and industry-leading delivery.
• Work directly with teammates to strategize, implement, and audit paid media campaigns & strategies that align with client KPIs and marketing goals.
• Tactically execute day-to-day campaign operations within both Paid Search and Paid Social ad platforms. (Mainly Google Ads and Meta.)
• Take direction from Paid Media Managers, Senior Managers, and Client Directors on high-priority client tasks, ad hoc projects, and generally “plugging in” to support the team where needed.
• Play an active role in monthly reporting and, as appropriate, actively participate in biweekly client status meetings.
• Strategize regular and ad hoc Paid Media deliverables to achieve clients' marketing goals and demonstrate the value of our agency’s partnership.
• Use data & your own expertise to brainstorm and actively test new optimizations for campaign performance improvement.
• Understand your clients’ industries, audiences, and goals — and stay on top of industry changes, trends, and best practices
• Collaborate with the Sr. Paid Media Manager and other team members on cross-channel marketing strategy for clients; collaborate with analytics, content, design and dev team members

What We’re Looking For

• 2+ years of Paid Media performance marketing experience
• We will consider exceptional candidates with 1+ years of experience if they have outstanding intangible skills such as a strong eye for detail and a genuine hunger to learn & grow!
• Paid Search / Google Ads experience is a must-have — able to independently execute Google Ads builds and changes from start to finish with no errors and limited oversight. (Paid Social experience is a strong plus.)
• Previous experience at a digital marketing and/or performance marketing agency is a must-have.
• Strong proficiency with Google Sheets and/or Excel
• Highly analytical; strong technical foundation; and exceptional attention to detail
• Outstanding organization and time management skills (prior experience with Asana is a plus)
• Someone with a genuine love of learning and a desire to constantly learn and grow
• Someone who genuinely enjoys “customer service” and takes pride in delighting clients & creating great client experiences
• Excellent written and verbal communication skills
• Strong level of professionalism and “polish,” particularly for client-facing interactions
• Highly collaborative mindset — enjoys cross-collaboration and working with / learning from your peers
• Eagerness to deliver under tight deadlines
• The ability to accept constructive criticism in a professional manner and to learn from feedback

PERKS/BENEFITS:

• Unlimited PTO
• Comprehensive health, dental, and vision plans
• Monthly Team Events and a fun, casual, inclusive company culture
• Company-paid ClassPass membership
• 12 weeks of Paid Parental Leave
• Summer Fridays
• 401(k) with Employer Match

WORK ENVIRONMENT:

• We’re a fully remote agency with employees working across the continental United States. At Silverback, you'll be part of a remote work culture that emphasizes smooth, productive online communication.
• We at Silverback pride ourselves on being an extremely tight-knit team. We boast an unparalleled culture of collaboration, empathy, and a truly "work hard, play hard" mentality.
• We are consistently recognized as a Top Workplace on Glassdoor, and were most recently awarded a prestigious 2022 Best Places to Work designation by Ad Age. Apply today & discover for yourself what makes Silverback Strategies such a special place to work. We can't wait to hear from you!

Silverback Strategies is an equal opportunity employer. If you believe you meet the qualifications for the position, then we invite you to apply. We celebrate the free flow of conversation, ideas and opinions at Silverback, but actions such as bullying, discrimination, harassment or retaliation of any kind are strictly prohibited in our workplace. We are committed to providing a safe, open and accommodating environment that allows all of our team members to thrive. Employment decisions are made without regard to age, color, disability, family, genetic information, origin, race, religion, sex. For more information, we invite you to visit eeoc.gov.