Marketing Copywriter

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for nine consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoMarketing Copywriter to craft compelling, engaging, and high-converting copy for various platforms, including websites, social media, emails, advertisements, brand campaigns, cross-channel marketing campaigns, and more. The ideal candidate has a strong grasp of storytelling, brand voice, and persuasive writing techniques.

Essential Functions

· Develop clear, engaging, and brand-aligned copy for brand campaigns, cross-channel marketing campaigns, websites, social media, email journeys, and other communication channels.

· Partner with designers to develop concepts.

· Collaborate with marketing and creative teams to create cohesive messaging.

· Work closely with stakeholders to translate business or technical jargon into easily understandable language, draft new content based on creative briefs, work with management for feedback and wording approvals, work with design for layout needs, and send out the final product.

· Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.

· Manage multiple projects while meeting deadlines and maintaining quality.

· Understand target audiences and industry trends.

Job Complexities & Impact

·   Works on problems of moderate scope where analysis of situations or data requires a review of a variety of factors

·   Exercises judgment within defined procedures and practices to determine appropriate action

·   Follows department processes and procedures and makes recommendations to these processes

·    Errors may cause significant delay of process development or problem resolution

·    Ability to establish and maintain effective working relationships within and between departments

No responsibility for the supervision of others

Knowledge and Skills/Technology Used

·       Exceptional writing, editing, and proofreading skills

·       Proven experience as a Copywriter, Content Writer, or similar role.

·       Strong understanding of brand tone, voice, and storytelling.

·       Ability to work both independently and collaboratively.

·       Strong research and analytical skills.

·       Strong interpersonal skills

·       Self-motivated; self-starter

·       Ability to manage multiple tasks and respond quickly to emergent problems

·       Proficient in Microsoft Word, Excel, and PowerPoint

·       Experience in writing for B2B businesses or the real estate industry is a plus.

Typical Education

Bachelor’s degree or equivalent combination of education and experience

Typical Range of Experience

4-7 years of experience as a copywriter with a portfolio that includes external marketing communications, brand campaigns, marketing campaigns, content, or customer-facing materials.

The pay range for this role is $57,000.00 - $76,000.00

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.

This position will be accepting applications on an ongoing basis until the position is filled.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal work hours and/or responsibilities from time to time, as needed. 

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.