Growth Marketer

At Wipfli, people count.
At Wipfli, our people are core to everything we do-the catalyst behind our ability to create exceptional impact and extraordinary results.
We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path.
People truly matter and they feel it. For those looking to make a difference and find a professional home, Wipfli offers a career-defining opportunity.
Under the direction of the Director, Growth Marketing , the Growth Marketer s ecures, coordinates and manages marketing resources in support of building marketing campaigns and lead generation strategies for Wipfli's VARs (Value Added Resellers) and Intellectual Property products . This individual will work on a team responsible for enhancing demand generation and driving collaboration with solution partners and product leaders to deliver more qualified leads and support Wipfli in achiev ing its growth objectives .
Essential r esponsibilities :

• Translates business strategies and market insights into results-focused marketing programs by proactively proposing ideas, concepts and programs that contribute to the firm's tech consulting growth objectives and generate a quantifiable ROI.
• Develop s and execute s comprehensive go-to-market strategies that align with business objectives and market trends. Collaborate extensively with Insights and Go - To - Market team s on campaign strategies.
• Works with value-added resellers (VARs) to develop and drive strategy for Wipfli's growth. Build strong relationships with key partners such as Microsoft, Sage Intacct, Oracle NetSuite and more.
• Executes growth strategy and activity for all software product marketing.
• Understands appropriate channels to promote and market products.
• Collaborates with the marketing functional teams to meet content, creative, demand generation, public relations, research and market intelligence needs that support the teams' marketing plan s and objectives .

Required Qualifications:

• Bachelor's degree in marketing or business administration
• A minimum of 7 -10 years' experience in a comparable role
• Must possess initiative, resourcefulness, be accurate , persistent and dependable.
• Must be able to establish a high level of credibility with his/her clients.
• Uses positive influence to manage peers and/or individuals higher in rank and demonstrates the ability to foster strong relationships.
• Must be able to work under pressure, meet deadlines and coordinate multiple projects/tasks simultaneously.
• Maintains professionalism and a "can-do-attitude" in the execution of all project-related assignments and tasks.
• Evokes creative and innovative thinking from fellow team members, while helping them understand the core strategies and goals of a marketing program.
• Shares lessons learned and best practices with internal clients and the greater marketing organization.
• Is an excellent communicator and proactively supports and aligns internal resources toward execution.

Preferred q ualifications:

• Technology product experience, specifically with value added resellers such as Microsoft, Salesforce, Sage Intacct, Oracle NetSuite or others is a plus .
• Corporate experience serving internal stakeholders.
• Professional services background and experience.

Wipfli is an equal opportunity/affirmative action employer. All candidates will receive consideration for employment without regards to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identify, veteran status, disability, or any other characteristics protected by federal, state, or local laws.
Wipfli is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or participate in our recruiting process, please send us an email at [email protected].
Wipfli supports equal pay for equal work and values each candidate's unique experiences and skill sets. The estimated pay range for this position is: $97,000 to $130,000. Compensation within the range is determined by a variety of factors including, but not limited to, location, individuals' skills, experience, training, licensure and certifications, business needs and applicable employment laws.
Wipfli cares about our associates and offers a variety of benefits to support their well-being. Highlights include 8 health plan options (both HMO & PPO plans), dental and vision coverage, opportunity to enroll in HSA with potential Firm contribution and an Employee Assistance Program. Other benefits include firm-sponsored basic life and short and long-term disability coverage, a 401(k) savings plan & profit share as well as Firm matching contribution, well-being incentive, education & certification assistance, flexible time off, family care leave, parental leave, family formation benefits, cell phone reimbursement, and travel rewards. Voluntary benefit offerings include critical illness & accident insurance, hospital indemnity insurance, legal, long-term care, pet insurance, ID theft protection, and supplemental life/AD&D. Eligibility for all benefits programs is dependent on annual hours expectation, position status/level and location. Wipfli offers flexibility for many positions to be performed remotely; please discuss your work preferences with your recruiter during the interview process.
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