Digital Marketing/Communications Senior Specialist

*This position is remote/work from home and can be located anywhere within the United States.
*Application Deadline: Monday, April 21st
The Digital Marketing/Communications Senior Specialist drives innovation and excellence in digital advertising and communications. This role develops and executes strategic initiatives across various digital marketing channels, including display, web, search, social media, and email, supporting a broad range of products. Acting as the "Quarterback" for media, publisher, and tech partnerships, the Digital Marketing/Communications Senior Specialist also leads day-to-day operations, manages the innovation roadmap, and identifies new trends to enhance the organization's online reputation and achieve business goals.
What You'll Do

• Develop and execute Digital Marketing/Communications initiatives across display, web, search, social media, and email, aligning with organizational goals and a wide range of product areas.
• Oversee initiative and campaign execution, working closely with internal channel experts to ensure alignment and success.
• Lead the day-to-day management of Digital Marketing/Communications operations, including project management, build processes, quality assurance (QA), deployment, and performance reporting.
• Drive and manage the innovation roadmap for digital channel technologies, functionality, and platforms, contributing to long-term strategic planning.
• Proactively recommend new digital strategies, tactics, and projects to amplify the company's online reputation and align efforts with business and corporate goals.
• Research and identify new industry trends and technologies in digital marketing, translating these insights into actionable communication plans.
• Monitor channel performance, provide detailed analysis, and deliver strategic recommendations for improvement.
• Facilitate T1-T3 advertising core innovation, ensuring strategies are scalable and efficient.
• Build and refine advanced advertising strategies using Blueprints and serve as the primary support resource for these efforts.
• Maintain and manage SharePoint documentation for Fluency and related operations.
• Align strategies across Sales, Program, and Dealer Performance teams, collaborating with stakeholders to ensure the execution of OEM T3 advertising programs.
• Partner with platform experts to ensure client goals and requirements are met effectively.
• Enhance operational efficiencies and contribute to best practices to improve advertising performance across the organization.
• Develop and lead industry and capabilities workshops, training internal teams on the latest digital trends, platform capabilities, and best practices.
• Support the rollout and adoption of new products and processes, ensuring effective implementation and maximum impact.
• Manage T1-T3 product and business prioritization, including offsite/core advertising pilots.
• Maintain an advanced understanding of related products, services, and trends, contributing to program-level strategies to maximize adoption, improve investment, and mitigate churn.
• Communicate effectively with small and large groups, presenting complex concepts clearly and persuasively.

What's in It for You?
Here's a sneak peek at the benefits you could experience as a Cox employee:

• A competitive salary and top-notch bonus/incentive plans.
• Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
• Comprehensive healthcare, with multiple options for individuals and families.
• Generous 401(k) retirement plans with company match.
• Professional development and continuing education opportunities.
• Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
• Extra perks like pet insurance, employee discounts and much more.

Check out all our benefits.
Who You Are
Minimum:

• Bachelor's degree in related discipline and 4 years of progressive, relevant experience in digital marketing, including client-facing roles. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field
• Advanced knowledge of digital marketing channels such as SEM, Video, Social, and Display.
• Proficiency in project management, client reporting, media planning, and providing exceptional client service.
• Strong analytical and problem-solving abilities, with enthusiasm for continuous learning.
• Outstanding verbal and written communication skills, with the ability to present complex ideas clearly.
• Experience with Salesforce.com or similar CRM platforms.
• Ability to sit or stand for extended periods.

Join the Cox family of businesses and make your mark today!
USD 72,200.00 - 108,200.00 per year
Compensation:
Compensation includes a base salary of $72,200.00 - $108,200.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
In California, we will consider non-driving candidates who use alternate means of transportation in accordance with applicable law.
Application Deadline: 04/21/2025
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.