As a Data Analyst II for Marketing, you will support the marketing team's analytics efforts, create performance dashboards, and analyze user journeys and acquisition funnels across digital and offline channels.
We’re Underdog.
The fastest-growing sports gaming company – ever.
We build innovative games, products, and experiences for American sports fans.
We’re here to shake up the fastest growing industry with bold ideas, custom-built tech, and the drive to win.
Founded in 2020, our team has built four of today’s most widely played fantasy games and launched the Underdog Sportsbook – built entirely in-house with our own technology. That means we control our product, move fast, and create experiences you won’t find anywhere else.
In just over two years, we’ve reached over a $1.2 billion valuation, with investors like BlackRock, Spark Capital, SV Angel, Mark Cuban, Kevin Durant, and Adam Schefter. And we’re just getting started.
At Underdog, we believe that sports are for everyone. Join us.
About the role and why it’s unique:
- As a Data Analyst II, Marketing, you'll be part of our Growth/UA analytics team, supporting our integrated media strategy across both digital and offline channels
- Develop and maintain comprehensive reporting metrics to track performance across the full marketing mix including digital campaigns, TV, radio, OOH, and print media
- Analyze acquisition funnels, user journey flows, and retention patterns to optimize CAC while balancing long-term customer value and payback targets
- Create and maintain dashboards and visualizations that provide a unified view of marketing performance across all channels
- Identify correlations between offline media initiatives and digital engagement/conversion metrics
- Collaborate with marketing teams to provide strategic recommendations for cross-channel campaign optimization and budget allocation
- Support the development of attribution models that account for both digital and offline touchpoints
Who you are:
- 3+ years of experience in marketing analytics across digital and/or traditional media channels
- Strong SQL skills with the ability to query complex datasets and join multiple data sources
- Experience with dashboard creation and data visualization tools
- Familiarity with mobile marketing measurement platforms (AppsFlyer, Adjust, Branch, or similar DMPs)
- Knowledge of offline media measurement tools and methodologies (iSpot, Nielsen, Kantar, or similar)
- Understanding of key marketing metrics including CAC, LTV, ROAS, and multi-touch attribution models
- Experience analyzing user acquisition campaigns across multiple channels, including the ability to identify halo effects from offline to online
- Ability to work with time-series data to identify correlations between offline media flights and digital performance
- Strong problem-solving skills with the ability to translate data insights into actionable recommendations
- Excellent communication skills to present findings to both technical and non-technical stakeholders
Even better if you have:
- Experience in the sports betting, gaming, or fantasy sports industries
- Knowledge of A/B testing methodologies and statistical significance
- Experience with Python, R, or other programming languages for data analysis
- Familiarity interpreting the outputs of marketing mix modeling (MMM) or other advanced media measurement techniques
- Background in geo-testing methodologies for media incrementally measurement
- Experience working with cross-channel attribution solutions
- Understanding of TV advertising metrics and measurement challenges
- Background in cohort analysis and customer segmentation
- Strong interest in sports
Our target starting base salary range for this position is between $110,000 and $120,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you:
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- A $500 home office allowance
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
#LI-REMOTE
This position may require sports betting licensure based on certain state regulations.
Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.
Top Skills
Dashboard Creation Tools
Data Visualization Tools
Mobile Marketing Measurement Platforms
Offline Media Measurement Tools
Python
R
SQL
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