The role involves developing a go-to-market strategy, executing lead generation campaigns, conducting market research, and supporting sales enablement for an AI-driven product launch.
InfoTrust is launching Ignite, an AI-driven solution that transforms raw GA4 data into high-performing audiences for Google Marketing Platform (GMP). We require a B2B product marketing specialist to assist with the MVP launch.
**This is a contractor role set to last for approximately 3 months.**
Key Responsibilities
- Develop Launch Strategy
- Create a comprehensive go-to-market plan for Ignite
- Identify key messaging and positioning for the adtech market
- Demand Generation & Lead Acquisition
- Execute targeted LinkedIn campaigns, personal outreach, and ad placements to attract pilot customers.
- Develop content (landing pages, promotional messages, blog posts, case studies, and email sequences) to drive conversions.
- Identify and engage communities (Slack groups, marketing forums, LinkedIn groups) to promote early access.
- Market Research
- Analyze competitor offerings in the adtech space
- Identify target customer segments and refine ideal customer profiles (ICPs)
- Sales Enablement & Customer Success Support
- Craft compelling sales collateral, including one-pagers, pitch decks, and FAQs for the sales team.
- Assist in preparing and refining customer interview questions and demo scripts.
- Support in tracking pilot success metrics and customer testimonials.
- Marketing Analytics & Performance Optimization
- Define KPIs for pilot adoption and campaign success.
- Monitor LinkedIn campaign performance, A/B test messaging, and refine audience targeting based on engagement.
- Optimize messaging and content based on conversion data and customer feedback.
Deliverables
- Go-to-market strategy document
- Refined marketing assets (landing pages, promotional messages)
- LinkedIn campaign strategy and content
- Pilot program materials and success metrics
- Market analysis report
Timeline
2-4 weeks for initial launch preparation, with ongoing support as needed. Approximately 20 hours a week for 3 months.
Required Qualifications
- 5+ years of experience in B2B product marketing, preferably in adtech or martech
- Proven track record of successful product launches in the B2B space SaaS or AI-driven products
- Strong understanding of digital advertising platforms, particularly Google Marketing Platform, is a big plus
- Strong content marketing skills (writing, messaging, storytelling).
- Experience with AI/ML products and their application in marketing
- Excellent content creation and copywriting skills
- Proven track record of running LinkedIn and B2B lead generation campaigns. Minimum 10k followers on LinkedIn - will ask to provide audience demographics screenshot
- Excellent communication and stakeholder management skills.
Top Skills
Ai-Driven Products
Google Marketing Platform
LinkedIn
SaaS
Similar Jobs
Fintech • Mobile • Software • Financial Services
The role involves developing and overseeing lifecycle marketing strategies, optimizing engagement strategies, managing campaigns, and collaborating with stakeholders to drive member activation and retention.
Top Skills:
Braze
eCommerce • Legal Tech • Professional Services • Software • Data Privacy
The Marketing Associate supports the marketing team, collaborates on projects, and creates strategies while keeping up with industry trends.
Top Skills:
Content Creation ToolsDigital Marketing ToolsFacebook AdsGoogle AdsGoogle Analytics
AdTech • Artificial Intelligence • Marketing Tech • Software • Analytics
The Associate Director, Paid Search will manage SEM campaigns, optimize performance, communicate with clients, and recommend growth areas. Requires 3+ years of experience and SA360 knowledge.
Top Skills:
Google AdsSa360
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
