Brand Manager, Marcom LA

Summary

Marcom LA is Apple's Global Marketing Communications group creating and overseeing the world-class marketing and advertising driving Apple's rapidly-growing Services sector including Apple Music, App Store, Apple Pay, Apple TV, Arcade, News, Books, Podcasts, Maps, iCloud and more. Whether we're launching the Apple Music Super Bowl Halftime Show, introducing Messi to MLS, finding the next generation of games in the App Store and Arcade, or celebrating the seamless joy of using Apple Pay, Marcom LA's mission is to build love for Apple every day. We do that with inspiring creative, a culture first mindset, and the belief our Services make our incredible Apple devices even better.

We are looking for a Brand Manager to be a steward for all Apple Arcade marketing communications developed by Marcom, from awareness to performance. In this role you will collaborate with a group of creatives, strategists, project managers and cross-functional partners to develop and implement integrated marketing communications efforts for Apple Arcade, with a focus on Brand, Performance Advertising, Partner and Apple ecosystem marketing.

Description

Serve as brand steward by driving strategic priorities, supporting creative development, and ensuring flawless execution of marketing communications. Responsibilities include, but are not limited to: assessing briefs, identifying strategic creative opportunities, and evolving + protecting the Apple Arcade brand.

Collaborate with an internal team of Creative Directors, Producers, Writers, Designers, Strategists, Content and Project Managers to execute briefs from the Services Marketing group, including Advertising, Growth, Product & Design, and Developer Marketing teams.

Identify creative solutions across multiple categories including product launch support, digital advertising/social campaigns, cultural moments, roadmap planning, and platform development.

Partner closely with cross-functional + channel leads and Apple Services partners to act as a key point of contact and integration for the Marcom LA team supporting Apple Arcade.

Build trust, credibility and influence across multiple internal partners in a highly matrix'd organization.