Brand Manager, Dewalt Activation

Brand Manager, Dewalt Activation - Remote

Make Your Mark. Shape Your Future.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

The Job:

The Brand Manager, DEWALT Activation, you will be part of the Dewalt team working as a remote employee. You will be responsible for planning, developing, and executing comprehensive brand marketing strategies, including, but not limited to, supporting new product launches, marketing campaigns, creative media strategies, and much more for North America activations within the Commercial and Industrial business units.

• Manage marketing campaigns and create comprehensive media plans to deliver on objectives alongside Senior Brand Manager.
• Partner with Global Brand team to ensure alignment on brand messaging and positioning.
• Demonstrate evidence of translating business priorities into brand objectives, strategies and plans.
• Develop media plans and define campaign objectives alongside the Digital marketing team and external agencies to propose, advise, and execute those plans, as well as make recommendations for improvement.
• Keep cross-functional teams, including internal Sales, Channel Marketing, Product Marketing, and Shopper Marketing, informed and engaged on marketing plans to drive business growth in the Commercial and Industrial channels.
• Partner with our internal insights team to understand how our user segments experience the brand to create end-user driven campaigns that deliver clear consumer understanding across all touchpoints.
• Work with the Creative Studio team to create meaningful and relevant content for marketing campaigns and new product launches.
• Strong cross functional leadership and proven success leading projects and delivering on time.

The Person:

• 3-5 years of brand marketing experience.
• Bachelor’s degree in marketing.
• Experience in Brand Campaign Development & Execution.
• Experience with launching brand marketing campaigns, developing content & messaging strategies, leveraging insights to drive decisions, and reporting out on performance.

The Details:

• Competitive salary. 
• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement. 
• Discounts on Stanley Black & Decker tools and other partner programs. 

And More:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.  
• Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.  
• Belong: Experience an awesome workplace where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.  

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)