Associate Creative Director - ECommerce and Digital

Who We Are:
WHY Brands Inc., a parent company of Munchkin and Curio Home Goods , focuses on creating, incubating, and growing the next generation of consumer lifestyle brands. Founded in 1990, Munchkin is the leading consumer product company and most loved baby lifestyle brand behind the innovative gear and products for children, mothers, and caregivers. Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart, and Amazon and has global distribution in over 50 countries. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY's vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design. With over 320+ patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America's Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child's potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal Welfare have committed to animal conservation.
There is no better time than now to join WHY Brands as we embark on our next and biggest growth journey, and you could be the next influential leader to play a key role in driving enormous customer-centered value and rapid growth.
Position Summary:
The ACD-Digital needs to be a mature, creative problem solver with a strong managerial background in CPG. You are as comfortable presenting to a Marketing Director as you are to a retail partner. We're a scrappy team, so we expect this ACD not just to provide direction to designers, but also to execute your ideas. From quick comps to dazzling After Effects creations, we want someone who can take an idea from the conceptual phase and bring it to market. You have strong experience in working with epic story creators, from copywriters to video directors, and have outstanding writing skills yourself.
What You'll Do
We are searching for an Associate Creative Director - Digital to be the right hand, a trusted and confident wingman/woman, to the CBO/Creative Director. The ACD Digital is a creative problem solver with a strong managerial background in CPG, overseeing a team of 4+ digital designers. You are as comfortable presenting to a Marketing Director as you are to a retail partner. We're a scrappy team, so we expect this ACD not just to provide direction to designers, but also to execute your ideas. From quick comps to dazzling After Effects creations, we want someone who can take an idea from the conceptual phase and bring it to market. You have strong experience in working with epic story creators, from copy writers to video directors, and have outstanding writing skills yourself.
If you're looking to create ideas that win every award from GDUSA to The Red Dot, we humbly do this regularly. Munchkin's Brand Design Department has won over 120 of the most acclaimed global awards in design and branding across all platforms, from packaging to TV and everything in between in the past decade.
How you will contribute:

• In collaboration with the CBO/Creative Director, you will help lead the global creative digital vision for Munchkin in alignment with marketing, product development, and digital strategies and business objectives
• Ensure execution of a thoughtful creative strategy and positive user interface across multiple digital platforms
• Concept, design, and produce engaging strategic content and creative assets across a range of brand projects and touchpoints, all digital asset creation, including animation and social media
• Communicate and interact well with team members and supervisors across multiple departments. Work closely and build relationships with Brand Marketing, Global Marketing, Product Development, E-commerce, and Social Media teams to drive the creative strategy across the Company
• Drive creative consistency into global markets in digital platforms. Ensure consistent application and governance of the brand style guides, internally and externally
• Manage a team of digital designers by demonstrating enthusiasm for the creative landscape and new technologies; and contributing strong, inspirational, and relevant creative thinking. Ensure the Creative Team delivers on business objectives
• Other duties as assigned

Bring It
You bring these critical skills to the table (in this order of importance):

• 10+ years of experience in a managerial role for digital design teams with significant emphasis on interactive media at a hypergrowth consumer startup, or CPG brand
• Excellent communication skills. You are crystal clear, transparent, and confident in communicating (presenting and selling) creative ideas, their rationale, and the specifics of the solutions
• Strong design skills and a strong portfolio that demonstrates the capability to come up with modern, playful, original ideas and innovative approaches across a variety of digital mediums
• Demonstrated ability to concepts across a variety of mediums including social, digital, and whatever comes next
• Animation and video production and are well versed in the language of the internet and social
• Advanced Adobe Creative Suite skills, including Photoshop, Illustrator, InDesign, and After Effects, and the ability to evaluate future tools for team productivity. You have familiarity with Word, and Excel and embrace the reality that PowerPoint is a necessary and powerful design tool
• You are comfortable executing everything from Insta Stories and organic TikTok campaigns to short and long-form videos for optimal reach on all platforms, especially mobile
• You have impeccable taste in and appreciation for the role of music as a storytelling backdrop for motion
• Social fluency and a solid understanding of how to drive conversation and engagement across social channels
• Proven ability to lead, motivate, and inspire both internal and external creative teams
• Strong communication design sensibilities and an understanding of how composition, information hierarchy, color theory, and typography work together to drive home a message
• Proven creativity in the e-commerce space with successful follow-through from concept to build
• Ability to prioritize and manage work, adhering to critical project timelines in a fast-paced environment

We Got You Covered!
As a Great Place to Work Certified™ company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, a generous employer-matched 401(k) plan, and Paid Childcare Leave, among other benefit plans. Our total rewards are top of the market and include competitive salaries, bonuses, and opportunities to earn equity. We focus on supporting employee development and growth.
We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world.
To give our people flexibility, we offer a hybrid work environment. Munchkin's Hybrid Schedule allows employees to work in the office on Monday, Wednesday, and Thursday, with remote work on Tuesday and Friday.
We also provide annual weeklong global office closures giving our people a chance to recharge.
Salary range: $165,000 - $200,000 (DOE)
To learn more, visit us at www.munchkin.com .
Munchkin welcomes and values what makes everyone unique. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status.
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