The Account Planner consultant develops customized media plans, supports campaign activation, assists with profitability calculations, and documents learnings for future strategy.
BDG is seeking a Revenue Strategy & Activation Account Planner consultant to work with our Sales Planning team.
The Account Planner consultant supports pre-sale ideation, developing strategic and customized media plans primarily focused on custom content campaigns. This role is responsible for creating plans that align with client KPIs, enhance client satisfaction, and support overall campaign success.
Key Responsibilities
- Develop tactical media plans using BDG or client-provided templates—leveraging internal inventory, audience insights, and platform capabilities—while aligning with client goals and BDG’s profit margins.
- Assist with COGS calculations to ensure profitability.
- Enter and QA media plans within the OMS.
- Coordinate internally with Ad Ops and Distribution teams to assist campaign activation.
- Support client reporting and collection of post-campaign data for future renewal and upsell opportunities.
- Document key learnings and best practices to inform future planning strategies.
Essential Skills
- Digital media planning or buyer experience.
- Data analytics and performance-driven insight.
- Campaign and project management.
- Time management, organization, and a detail-oriented mindset are key.
- The ideal candidate can work well under BDG Revenue goals and client needs.
- Proficiency in MS Office and Google Suite experience with tools such as: Google Ad Manager, Monday.com, Prisma Mediaocean, and an OMS (Operative One or Boostr).
Experience
- 1-2 years experience
BDG is a leading independent media company with a portfolio of influential brands, including Bustle, Nylon, W, and Scary Mommy. Our content reaches over 115 million readers monthly. Data is at the core of our business, driving audience insights, content monetization, and strategic decision-making.
Top Skills
Google Ad Manager
Monday.Com
Oms
Prisma Mediaocean
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