At These Companies, Sales Pros Deliver Timely Impact

Leaders from Crexi and DISQO describe the impact of their companies’ products, what it’s like to work on their teams and the types of sales talent needed to drive progress.

Written by Olivia McClure
Published on Apr. 11, 2025
Illustration of professionals standing next to a giant bulls-eye board with a dart stuck in the middle, symbolizing the idea of employees working together to hit business goals
Photo: Shutterstock
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Every sales professional wants to sell a product with timely impact; one that rises to the challenges of shifting consumer demands — and overcomes them.

Luckily, Crexi offers its sales team members exactly that. Grant Director, sales director for Crexi Intelligence, the company’s commercial real estate research platform, explained that the organization empowers professionals in a historically hard-to-navigate industry, offering them access to data-driven decision-making. 

As the commercial real estate sector continues to evolve, the company aims to grow along with it and is searching for the right type of talent to tackle the future. 

“Success on our team requires individuals who are proactive, results-driven and capable of thinking strategically while remaining adaptable in a fast-paced environment,” Director said.

While Crexi is focused on hiring salespeople to transform commercial real estate, DISQO has its sights set on solving challenges in the advertising space.

“Our platform empowers brands, agencies and media companies to understand what’s actually working — in real time, across channels and grounded in actual consumer behavior,” Director of Sales Enablement Amy Pence said.

Those on Pence’s team stay busy digging into the challenges the company’s customers face in regards to advertising, shirking more traditional sales tactics to embrace a more meaningful approach. 

“Instead of leading with a pitch, we lead with curiosity,” she said. 

At Crexi and DISQO, sales is an opportunity to help individuals and businesses reap the benefits of empowering innovation. Read on to see what else Director and Pence had to say about the impact of their companies’ products and what it’s like to work on their teams. 

 

Grant Director
Sales Director, Crexi Intelligence  • Crexi

Crexi’s software is designed to help real estate professionals more effectively market, analyze and trade commercial property.

 

What is most exciting about your product, and why is it a compelling time to help bring this product to market?

The most exciting aspect of our product is the ability to empower professionals in an industry that has long lacked transparency and access to real-time, reliable data. With the commercial real estate market evolving rapidly and the increasing demand for data-driven decision-making, it’s a compelling time to bring Crexi Intelligence to market. Our product is positioned at the forefront of this transformation, offering a solution that simplifies and enhances the property evaluation process, ultimately driving success for our customers.

 

How has your sales team pushed ahead with fresh perspectives and innovative strategies? What’s ahead for the team, and what’s the team’s vision for continued growth?

Our sales team at Crexi is dynamic and rapidly growing, with a strong commitment to revolutionizing the commercial real estate industry. By embracing transparency and innovation, we’ve adopted a forward-thinking approach to sales that is data-driven, collaborative and relentlessly focused on delivering value to our customers. As a team, we leverage the power of shared knowledge, ensuring that everyone has access to the best insights, strategies and resources. 

 

“As a team, we leverage the power of shared knowledge, ensuring that everyone has access to the best insights, strategies and resources.”

 

Looking ahead, we’re focused on scaling our team while maintaining a culture of support, collaboration and continuous learning. The vision for continued growth is clear: To expand our reach, drive adoption of our product across the industry and empower even more real estate professionals to leverage our technology to make smarter, more efficient business decisions.

 

What qualities or experience will help someone thrive on the sales team?

To thrive on the Crexi Intelligence sales team, candidates must possess a combination of enthusiasm, a customer-centric mindset and a passion for innovation. Success on our team requires individuals who are proactive, results-driven and capable of thinking strategically while remaining adaptable in a fast-paced environment. Strong communication skills, an ability to collaborate and a drive to continuously learn are key attributes that will help someone succeed. Additionally, experience in commercial real estate or technology sales can be advantageous, but we also value fresh perspectives and a strong willingness to embrace our mission to disrupt the industry and grow together as a team.

 

 

Amy Pence
Director of Sales Enablement  • DISQO

DISQO’s ad measurement platform is designed to enable brands, agencies and media companies to gauge the effectiveness of their ad campaigns across all platforms. 

 

What is most exciting about your product, and why is it a compelling time to help bring this product to market?

At DISQO, we’re solving one of the biggest challenges in modern marketing: how to measure advertising performance with clarity and confidence. Our platform empowers brands, agencies and media companies to understand what’s actually working — in real time, across channels and grounded in actual consumer behavior.

That’s what makes this moment so compelling. The market is rapidly shifting — with changes in privacy, third-party data deprecation and evolving consumer expectations. DISQO isn’t just keeping up; we’re helping our customers stay ahead. Our solution enables them to scale with precision, differentiate themselves from their competitors and make smarter decisions on media optimization. As a seller, when you walk into a conversation with a product that’s a true game-changer — one that solves today’s problems with tomorrow’s tech — you’re not just selling; you’re leading.

 

How has your sales team pushed ahead with fresh perspectives and innovative strategies? What’s ahead for the team, and what’s the team’s vision for continued growth?

We’ve made a deliberate shift from traditional sales tactics to something more meaningful: deeper discovery of the business issues and challenges our customers face, so we can provide clarity on why DISQO is unique in solving them. Instead of leading with a pitch, we lead with curiosity. Our reps are trained to uncover root challenges and build trust before ever discussing features.

We’re also embracing AI to elevate how we sell. From personalized coaching to real-time feedback, we’re using intelligent tools to accelerate skill development and enhance conversations. We’re doubling down on our customers’ voices — using their stories and successes as a core part of our sales strategy.

A big part of our growth has come from team selling — a strategy that aligns with our “Win as One Team” value. By fostering a culture of collaboration, support and shared accountability, we bring together cross-functional experts to build stronger relationships and drive more strategic wins. Looking ahead, our vision is to build a team that grows with the market — agile, consultative and rooted in delivering thought leadership and value. Innovation isn’t just in the product — it’s in how we show up.

 

“Looking ahead, our vision is to build a team that grows with the market — agile, consultative and rooted in delivering thought leadership and value.”

 

What qualities or experience will help someone thrive on the sales team?

We’re looking for sales professionals who are curious, adaptable and excited about solving real business problems. The ability to navigate change is critical because our space is evolving fast, and so are our customers’ needs. AI literacy is also a big plus. You don’t need to be a data scientist, but understanding how AI impacts marketing — and how it can be used as a sales enablement tool — gives reps a competitive edge.

Most importantly, we look for people who embrace value-based selling. If you know how to connect the dots between a customer’s pain point and a meaningful solution, you’ll thrive here. This isn’t a boiler-room sales culture — it’s a consultative, collaborative environment where smart, driven people do great work together.

 

 

Responses have been edited for length and clarity. Images provided by listed companies and Shutterstock.