Perinatal nutrition company Needed has raised $14 million in a funding round led by The Craftory. The funding will be used to accelerate product innovation, content creation and the launch of Needed Labs, its clinical insights and research arm. Needed offers science-backed nutritional supplements for women in the perinatal stage, focusing on egg and sperm quality, lactation, stress, sleep and hydration.
Most perinatal supplements adhere to the recommended dietary allowance which only represents the bare minimum nutrient levels needed to avoid a disease condition rather than achieve optimal nutrition. Founded in 2017, Needed aims to address the lack of attention given to nutrition in the pregnancy journey and ensure that women’s nutritional needs are met.
The company aims to set a new standard for perinatal nutrition by providing supplementary products, education and access to nutritional experts. Needed Labs will develop new data and aggregate clinical insights to improve health outcomes for women and their families.
