You've setup your small business and now want to advertise online with a set budget.
What do you do now?
Google AdWords, is a pay-per-click advertising that gives small businesses the opportunity to get the word out about their product or service to targeted groups of people who are interested. You can start with a small budget, as little as $100 (to really get results), Google AdWords is extremely beneficial in getting the right web traffic for your services and products.
Here’s How To Benefit from Google Adwords (PPC) Advertising:
- Choose where your ad shows up in search.
- Choose targeted keywords.
- Create ad copy (what potential customers will see on search).
- Set your cost-per-click (CPC) budget.
- Track the success of your ad campaigns.
- Get charged ONLY when someone clicks on the Google/partner ad.
- Have ads appear along with content that matches your company.
For example; If you sell "Baby cribs" and someone searches for “baby cribs,” your ad would be most likely to appear for that keyword based on your CPC bid and budget.
- Reach new customers you otherwise wouldn’t reach with organic search.
- Target specific groups including mobile users
In February 2013, Google AdWords was updated so advertisers can start targeting mobile with the ability to choose a specific device, such as an IOS or Android. You can set a target time of day for your ads to show on search. This update is called "Enhanced Campaigns".
You can view ads showing up - on the Top and bottom of Google’s search results page under the words “sponsored links and AD in green”.
How high in the list your ad appears depends on how closely your keywords match a user’s search term, and how much you’re willing to bid for each click to your website. *Note: You won't find ADS on the side of Google anymore.
So how do you get started with Google AdWords?
Continue reading ..... Google Adwords Management Guide
