Linktree is arguably one of the most recognizable link-in-bio services available. Last week the Sydney-based company announced that it raised $45 million in a Series B round to continue growing its presence in Los Angeles.
Linktree enables its users to post multiple links underneath a single URL. Whether you’re an artist looking to link to your new single across multiple streaming services, or an activist looking to provide the public with links to protest safety tips, petitions and fundraisers. The platform is especially handy for those on social platforms like Instagram, which affords its users the ability to post just a single URL in their bio.
“The past year emphasized the need for brands and creators to build cohesive personas across platforms and make their digital content easily discoverable, as people spent more time and made more purchasing decisions online than ever before,” a spokesperson for the company said in a statement.
Over the next year, Linktree plans to welcome 30 new members to its team and open an office in the Los Angeles area. The company’s new workspace will double as a resource center for Linktree users.
Linktree’s micro-websites are used by brands, artists, influencers and small businesses to guide their audiences to an array of online resources. All told, more than 12 million people around the world use the platform, a third of which signed on over the last three months.
Linktree counts tech heavy hitters like Shopify, Facebook and TikTok among its long list of users. Others include celebrities like Jonathan Van Ness, Jamie Oliver and Pharrell as well as streaming platforms like HBO and professional sports teams like the LA Clippers.
“There’s been a sea change when it comes to how we interact with the brands and creators we love,” Alex Zaccaria, co-founder and CEO of Linktree, said in a statement. “We want to understand them holistically and connect with them directly. There’s no longer a need for brand-immersive websites or big campaigns to make a memorable impression or drive engagement.”
Since Linktree closed its Series A just four months ago, the company introduced several new customization features, video link options and streaming embeds to its micro-website tool.
At the time, Zaccaria told Built In that the company’s new office in LA will act as a jumping off point for further expansion across the U.S.
Linktree is currently on the lookout for a social media manager, partnerships lead and a head of creators to helm its LA office. The company is also hiring for multiple remote positions across its marketing, engineering and analytics teams, to name a few.
Moving forward, the company will continue to develop and launch new features for its platform. It lists product development as a top priority following its latest raise.
The Series B was co-led by Index Ventures and Coatue with participation by AirTree Ventures and Insight Partners.
Linktree has raised $55.7 million in venture capital financing to date.
