JustFab raises another $15 million, proving subscription commerce can work

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Published on Dec. 20, 2013

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It’s been quite the year for JustFab.

The Los Angeles-based fast fashion online retailer made three acquisitions, including a doozie in its absorption of crosstown rival ShoeDazzle. It also expanded into Europe and opened its first retail storefront. And it raised an additional $40 million to finance all of this.

But apparently the company wasn’t done, as it quietly filed notice with the SEC two weeks ago announcing it had taken in another $15 million in new cash.

Hey, subscription commerce haters: Put that in your Christmas stocking and smoke it.

The latest round, call it a Series C-1, was an outgrowth of the company’s September Series C and brings the company’s total capitalization to $164 million. That round was led by Hong Kong’s Shining Capital Management, and the lone (and unnamed) investor in this new tranche was one of Shining’s regular co-investors, according to JustFab co-founder and co-CEO Adam Goldenberg. He didn’t plan on raising more money, but Goldenberg said the opportunity was too good to pass up.

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