‘At GoodRx, You’re Not Just Advancing Your Career — You’re Helping Fix a Broken and Complicated System’

According to Chief People Officer Vina Leite, some companies create cultures that are “all talk and text on walls and T-shirts” — but not GoodRx. 

“If you want to cultivate a culture of trust, camaraderie, accountability, integrity and commitment to excellence — and one another — I believe you have to embody those characteristics and attributes,” she said. “You have to walk the walk.”

At GoodRx, Leite and other leaders on the company’s people team “walk the walk” by supporting and optimizing the employee journey from “hire to retire,” which involves ensuring every aspect of the employee experience, including recruitment, training and compensation, reflects an overarching commitment to empowering others. 

“When I think about what our people team does day in and day out, it’s not necessarily a direct line to our customers and users, but it’s absolutely imperative that we as a team provide the support, resources and guidance that enables the teams that do have direct touch points to deliver and move with urgency, efficiency and impact,” Leite explained. 

GoodRx runs on empowerment, guided by its mission “to help Americans get the healthcare they need at a price they can afford as seamlessly and simply as possible.”

“It was born out of the co-founder’s personal and arguably very universal experience when it comes to healthcare — the unending hurdles, confusion, complexity, unpredictability, let alone the prohibitive costs that you must overcome in order to get your healthcare needs met,” Leite said. “We aim to make the experience of getting your medication as seamless, frictionless and affordable as possible.”

This mission informs everything employees do, Chief Technology Officer Nitin Shingate said. 

“There’s a strong emphasis on making sure every employee understands how their work impacts the company’s mission of making healthcare more affordable,” he said.

Building With Purpose and Empathy

Shingate believes that having a strong, values-based culture doesn’t just attract top talent to GoodRx — it’s also good for business.

“In the long run, it pushes us to create inclusive, scalable products,” he said. “Day to day, it keeps us focused on impact over output.”

Another unique aspect of GoodRx is that its customers and employees often face the same hurdles when it comes to healthcare. High drug prices, lack of access and health misinformation  are real challenges that are hard for anyone in the U.S. to overcome. Because of this crossover, Shingate said it’s easy for teams to stay motivated, user-focused and resilient, helping them succeed in the rapidly changing healthcare landscape. 

Shingate added that the company’s leadership team sets the right tone by encouraging open communication, celebrating milestones and empowering employees to be innovative and growth-focused. This goes hand in hand with a purpose-aligned decision-making process, which leads to consumer-first solutions, greater empathy when working with customers and stronger community engagement. 

When it comes to the cultures on each individual team, Shingate shared, employees strive to embrace four key principles: collaboration, transparency, empathy and mission alignment. With these values in place, team members can work together more effectively — and achieve larger business goals. 

“Teams are cross-functional and encouraged to work openly, share feedback and support each other — whether remote or in person,” Shingate said.

For Leite, creating a mission-driven culture at GoodRx is centered around setting the right example so that others follow suit. By leading intentionally and establishing strong cultural cornerstones, leaders such as herself can bring their teams closer to driving true progress. 

“I believe you have to lead with the actions you expect from your people and teams,” she said. “When people feel seen, heard and respected and have trust in leadership and one another, they are more engaged, innovative, adept at problem-solving and open to idea-sharing,” she said. “These are the hallmarks of a strong team and company culture that bring people together to propel a business forward.”

Leite added that it’s not uncommon for solutions developed during HackRx to find their way into the company’s product roadmap. “There have been a number of product launches and features that had their beginning in our hackathons, and it’s pretty amazing to see those ideas move from kernels of ideas to implementations that help everyday people,” she said.

An Invitation to Make a Difference

For Shingate, joining GoodRx begins with a promising invitation: “Bring your best, and continually improve in a business that truly makes a difference.”

That means that, while employees impact millions of people through their day-to-day work, they’re changing their own professional lives in the process. 

“From a career standpoint, working at GoodRx offers fast-paced growth, big challenges and the chance to build products at scale in a complex, highly regulated industry,” Shingate said. “You’ll gain unique experience at the intersection of technology and healthcare — two of the most dynamic, influential sectors.” 

GoodRx offers exactly what many professionals desire: a workplace that combines social impact with rewarding work. Leite is one such professional, which is why she considers it “fulfilling” to be a part of the organization, where good intentions manifest as far-reaching impact. 

“It’s not just the mission — it’s also the measure of our success,” she said. “The more people we can reach and the more savings we can provide, the better impact we can have on the care continuum for our customers.” 

“The more people we can reach and the more savings we can provide, the better impact we can have on the care continuum for our customers.”

But it’s not just about making a difference in one’s day-to-day work. Leite said the company offers various volunteer opportunities throughout the year, partnering with local organizations that support underrepresented communities, in addition to hosting local pop-ups and other events focused on increasing access to healthcare. In 2024, the organization held its first company-wide volunteer day, which enabled its team members to give back at different locations across the country. 

“We believe that we should be making a positive contribution and impact where we live and work,” Leite said. 

Every element of the employee experience at GoodRx, from the ways in which team members build products to the support they offer customers, is connected to the company’s mission. In this sense, those who join the company aren’t just becoming a part of a workplace — they’re playing their own part in driving meaningful change in the lives of millions of Americans. 

“At GoodRx, you’re not just advancing your career — you’re helping fix a broken and complicated system,” Shingate said. “That purpose sparks innovation, collaboration and a shared sense of pride in everything we do.”