Full Glass Wine Co., a brand acquisition and management firm focused on direct-to-consumer wine, has secured $14 million in Series A funding led by Shea Ventures. The company has also announced the strategic acquisition of Bright Cellars, a subscription-based wine service. With this funding and acquisition, Full Glass Wine Co. aims to become a prominent presence in the evolving DTC wine market and is projected to reach a revenue run rate of over $100 million in 2024.
The capital raised in the funding round will fuel Full Glass Wine Co.’s multi-brand platform vision, complementing its existing portfolio of DTC wine businesses, Winc and Wine Insiders. The acquisition of Bright Cellars expands the company’s subscription-based models, while Winc and Wine Insiders cater to different purchase preferences and price points. This expanded portfolio allows Full Glass Wine Co. to appeal to a broader range of consumer needs and preferences.
Full Glass Wine Co. plans to use the $14 million investment to fuel its growth through acquisitions and product development. Alongside expanding its reach and expertise within the industry by adding more DTC wine companies to its portfolio, Full Glass Wine Co. plans to enhance its operations. The company will invest in marketing campaigns, improved user experience technology and internal process optimization.
