The average person will see about 10,000 advertisements over the course of a single day. Since we have thousands of bright, colorful displays constantly vying for our attention, marketers have been tasked with making product labels as intriguing as possible without overwhelming potential customers. Helping them to strike the perfect balance, Digiphy is building out its solution with $1.5 million in fresh funding.
Digiphy offers brands a self-service contextual marketing and commerce solution. Using the platform, brands can add a QR code to their physical product’s packaging that links to a digital storytelling display pertaining to that product. Using a template, brands can build a no-code microsite to feature digital content like videos, photo galleries, user manuals, recipes and more. Digiphy also incorporates third-party traceability and verification data to these QR codes to help companies gather customer insights and increase engagement.
“Brands have become accustomed to leveraging third-party data in the digital world to reach customers, but in this new post-cookie world, they’re being forced to rethink their engagement strategy,” Sarah Wagman Ellenbogen, Digiphy’s CEO and co-founder, said in a statement. “We help brands meet customers where they are by delivering relevant, meaningful content when it matters most. Our platform empowers brands to extend their product packaging into the digital realm to cultivate customer loyalty, foster trust and increase sales.”
In today’s era where many consumers are mobile-first and companies have seen growing demand for third-party verified product information, Digiphy works to help companies foster stronger customer connections based on trust and transparency. Its solution serves business across food and beverage, restaurants, cannabis, fashion, beauty and retail.
Some of the company’s early customers include True Story Foods, Curaleaf, Niceland Seafood and Delta Dirt Distillery. These brands and other pilot users have seen a 10 to 20 percent conversion rate on engagement, according to Digiphy, higher than the industry standard of 2 to 3 percent. Helping contribute to that success, the company launched platform integrations with names like Shopify, Google and Mailchimp.
“At True Story Foods, we believe the good goes way beyond the plate, but up until this point, it has been challenging to create an in-store experience that would allow potential customers to learn more about us and come along in our journey,” Valeria Fiorito of True Story said in a statement. “By adding Digiphy’s QR code technology to our packaging … it allows us to extend our packaging real estate in a dynamic way, engaging customers in our story directly from the grocery store aisle.”
Digiphy’s new funding will go toward launching its platform. This latest round came from investors including Gaingels, M13 and Builders & Backers.
