Paid Search Analyst
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Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manage a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines. As a Paid Search Analyst, you will be a Subject Matter Expert in Paid Search services and solutions (ex. SA360, Google Ads, CallRail, etc.) A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.
Job Responsibilities:
- Execute digital marketing strategies based on client goals and objectives, and consult with account managers on processes and industry best practices
- Constant internal communication on strategy and campaign performance
- Maintain performance standards on all assigned accounts
- Monitor Budget Pacing, Conversion Tracking, and Traffic Quality
- Analyze campaign performance, identify trends, and report wins, losses, and opportunities for improvement
- Responsible for budget and conversion pacing for campaigns.
- Understand paid media advertising budget management and effective, data-driven ad spend.
- Exhibit proficiency and ability to multi-task in multiple platforms (Google Ads, Bing Ads, SA360, etc.)
- Test products to determine propensity to drive positive results.
Required Qualifications:
- 2 years of experience with paid search campaign management in platforms including Google, Bing, Etc
- Experience and strong understanding of PPC advertising
- Experience using industry tools (Google Analytics, Google Ads, SA360, etc.)
- Exceptional communication skills, both verbal and written, with the ability to convey complex technical information in a concise manner to clients across all levels in the organization
- Ability to analyze data sets and identify trends based on industry KPIs
- Strong quantitative, analytical thinking and mathematical skills
- Strong attention to detail
- Excellent time-management and organizational skills
- Advanced in Microsoft Excel or Google Sheets
Preferred Qualifications:
- Agency experience
- Experience in automotive, legal and/or medical verticals
- Bachelor's degree in Business, Data Analytics, ISDS, or equivalent experience
- Google Certifications
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