Lead Marketing Channel Mgmt. - Social Media, Content Marketing & Reputational Risk: Hybrid Schedule, Los Angeles,CA.
WHAT IS THE OPPORTUNITY?
The Lead Marketing Channel Mgmt. supervises the bank's social media and content marketing channel s and monitors reputational risk across the enterprise. The senior role collaborates with M arketing leadership and bank executives to set strategy for their area and coordinates with internal and external teams and vendors to protect the organization from risk, expand our revenue, drive operational efficiency and deepen client relationships.
What you will do

• Supervise multiple channel owners to achieve Marketing goals, including recruiting, hiring and managing colleagues.
• Monitor reputational risk to the organization and report to senior leaders around brand sentiment on social media. Inform and execute quarterly planning process es .
• Set strategy for social media and content marketing channels, m anage channel pipelines and road map.
• Evangelize, train, and embed the understanding of your teams' function and goals t hroughout Marketing and to the larger organization to increase collaboration, cross- training and channel performance.
• Ensure that the team is knowledgeable about compliance requirements and vet all projects across the teams to ensure they meet the requirements.
• Review data analysis, insights and storytelling to ensure that findings are presented to stakeholders and executives in timely, logical and understandable formats.
• Foster and maintain a culture of continuous learning, best practices and industry awareness and expertise.
• Oversee collaborations between your teams and other Marketing teams and LOB partners to ensure that marketing strategy, KPIs, campaign execution tactics and measurements are uniform, effective and applied efficiently.
• Assist with and/or manage vendor selection, onboarding, reviews, collaborations and renewals/offboarding through VMO.
• Develop a talent pipeline and relationships with peers to increase knowledge, networking and recruiting efforts for your teams.
• Look for thought leadership opportunities such as industry panels, appearances at conferences, keynotes, to raise CNB's brand and profile.

Must-Have*

• Bachelor's Degree or equivalent
• Minimum 10 years of experience within the channel
• Minimum 5 years of experience with web and/or data analytics
• Minimum 5 years of experience in Digital Marketing
• Minimum 3 years of experience managing employees and teams

Skills and Knowledge

• E Experience with Sprinklr, TalkWalker , PostBeyond , the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO).
• Experience with Salesforce (Sales, Marketing & Service Clouds).

Compensation
Starting base salary: $101,231 - $172,355 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.
*To be considered for this position you must meet at least these basic qualifications
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Benefits and Perks
At City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks .
INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENT
City National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.'
About City National Bank
We start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America's leading diversified financial services companies.
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